Marketing & Business Development

The Lean Company offers comprehensive B2B marketing support for startups looking to expand into new markets through initiatives such as: 


  • Digital marketing, social media activities and cross channel marketing

  • Participation in webinars and live events

  • A dedicated, full time account management team

  • Social media campaigns and outreach

  • In-depth research into your target audience and market mapping and testing



Virtual & Hybrid Events

Live, virtual or hybrid events have become a mainstay of the modern marketing mix. At The Lean Company, we believe in the importance of running free-to-air, targeted and engaging events that can help foster relationships and build communities around the latest topics and future trends.


With years of combined experience in delivering world-class live and virtual event experiences, we understand what motivates people attend and more importantly, stick around and join in the conversation. 



Market Mapping & Market Entry

Are you a business that is looking to expand outside your home region, or scale beyond your own networks? Or do you have an amazing product poised to rock the market, but just not enough people, time or budget to ramp up your outreach efforts? 


This is where The Lean Company can help. We work with you to identify your target markets, build a map of your prospects throughout the region and begin the process of spreading the word about your product to those markets.




PR, Communications & Events Strategy

The Lean Company’s targeted PR and communications services work to generate buzz around your brand and establish its position in your target market and/or region. We chart out a course of action for all your media activities, craft press releases tailored to your target audience, and reach out to the relevant media outlets—all on your behalf. 


As part of our comprehensive events strategy, our seasoned specialists identify speaker opportunities, secure invitations to relevant third-party events, and aid in the creation and facilitation of your brand’s very own engagements. 


Bespoke White Papers

The white paper will serve as a periodic review on the state of your industry, as well as provide an in-depth analysis of future trends and developments designed to create buzz around not just the industry, but also your brand.


In undertaking the creation of your personalised whitepaper supported by qualitative research findings, we will also take over the design and production of the final product for external distribution, as well as its launch and dissemination to relevant organic channels, industry press and global media. 



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