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Brands - transform how you connect with consumers through in-game ads!

29 Jun 2021
| Virtual / Singapore
1:00 PM GMT + 8
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With 1.4 billion gamers in Asia alone, the gaming community represents a huge untapped market for advertisers everywhere. But just how do you access this growing demographic to win new followers for your brand?

 

 

In this webinar session, we sit down with industry veterans to discuss how brands can best connect with today’s consumers, and learn from one of Asia’s fastest-growing adtech companies and pioneer of a revolutionary in-game advertising platform on how to turbocharge your brand in a post-pandemic world. 

 

During this webinar, you’ll learn how to:

 

 

 

This event has concluded. In case you missed it, the recording of the event is available at the bottom of this page.

AGENDA

1:00 PM
Jessie (Nithinan) Boonyawattanapisut (HotPlay)
Panel Session - The Future of the Gaming Industry in Asia
James Campbell (Mindshare)
Pimsai Chichareon (HotPlay)
Mark Hudson (TLC)

COVID-19 has turbocharged the mobile gaming industry in a time where brands are looking for new ways to connect with consumers. In the opening segment, Mark Hudson chats with James Campbell on what brands and consumers are looking for in a post-pandemic world, and discusses with Jessie (Nithinan) Boonyawattanapisut about the opportunities for brands to connect with the rapidly-growing gaming community in Asia.

1:35 PM
Pimsai Chichareon (HotPlay)
Workshop - How In-game Advertising Can Drive Real-World Transactions for Brands

Pimsai Chichareon deep-dives into how in-game advertising can help brands achieve sales or ROI targets from their campaign and generate opportunities for affiliate networks and aggregator sites.

1:50 PM
Jessie (Nithinan) Boonyawattanapisut (HotPlay)
Fireside Chat - Breaking Down HotPlay’s Meteoric Rise in the Southeast Asian Tech Scene
Mark Hudson (TLC)

Mark Hudson sits down with Jessie (Nithinan) Boonyawattanapisut on the state of the gaming industry in 2021, secrets to building a successful technology startup in Southeast Asia, and how HotPlay is set to become the first Thai tech company to be listed on NASDAQ.

2:00 PM
Final Remarks

SPEAKERS

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Jessie is a passionate entrepreneur with a successful career in the video games industry. She was at the forefront of the gaming industry in the mid-2000s when she co-founded Axion Games, which is now one of the leading AAA independent video game studios in China. Currently, she is the Founder and Managing Director of HotPlay, a cutting-edge game studio and in-game advertising platform.

Jessie (Nithinan) Boonyawattanapisut

Founder & Managing Director 

HotPlay 

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Pimsai has more than eighteen years of experience in business development and entrepreneurship in multiple industries including adtech, financial services, real estate and telecommunications. She is currently the Chief Commercial Officer of HotPlay, which is a cutting-edge game studio and in-game advertising platform.

Pimsai Chichareon

Chief Commercial Officer

HotPlay

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Mark has over fifteen years of experience in running sales and marketing teams across industries such as publishing, media and adtech. Prior to starting The Lean Company, Mark helped to produce some of the world’s largest live events for leading global corporations.

Mark Hudson

Managing Director

The Lean Company

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With nearly a decade’s worth of experience in business strategy at one of the world’s leading media agencies with a presence in 86 countries, James is well-versed in areas such as online advertising and media strategy.

James Campbell

General Manager

Mindshare