Monetizing the Metaverse: Engage Your Customers in the Next Digital Era

10 Mar 2022
| Virtual / Singapore
1:00 PM GMT +8

Everyone has heard of the metaverse now, but who has a realistic plan in place on how to adapt business models and engage customers in this completely new and completely fresh environment?


This event will look at how brands and marketers as well as legacy corporates such as telcos and financial institutions can enter the metaverse, hearing from the pioneers of the space about the opportunities that will present themselves…the pitfalls and dangers of jumping in too quickly and the prospects and possibilities offered by multitudes of different emerging platforms and entry points facilitated by Web3. How can you, convert, retain and delight your existing users/subscribers and customers with the myriad of new channels that the metaverse will present?


Don’t miss this chance to hear from the experts with strategies and tips for those looking to stay ahead of the curve for one of the biggest tech—and cultural—revolutions of our time.




1:00 PM
Pimsai Chichareon
CCO - HotPlay
Mimrah Mahmood
Senior Director & Partner - Meltwater
Adrien Darmancier
Client Partner - Global Gaming - Meta

Panel discussion with handpicked industry experts to address the biggest questions surrounding the metaverse and what its arrival means for brands, marketers, retail and eCommerce platforms, as well as legacy internet, financial services and telco players. Panel also aims to provide insights on how early adopters can recalibrate their marketing strategies to fully maximise the opportunities afforded by the metaverse

1:40 PM
John Biviano
Regional Director SAPAC - Unity Technologies

Hear from the company that provides the tools that power the metaverse. As of 2020 Unity-made applications were used by 2 billion monthly active users, with 1.5 million monthly creators, helping them create two-dimensional, three-dimensional, virtual reality, and augmented reality video games and other simulations. In this session Unity will look at a number of case studies on how their brand customers have embraced new digital channels and used their platforms to create "digital twins" of their products as well as real time 3D offerings to engage their customers in the metaverse.

2:00 PM
Mark Hudson
Managing Director - The Lean Company

Closing remarks



Pimsai Chichareon

Chief Commercial Officer



Mimrah Mahmood is the Senior Director and Partner at Meltwater. With over 18 years of experience in digital media, he helps organisations to create best-in-class frameworks for PR and Marketing reporting. As the main point person for global companies in APAC, he advises leading companies on data tracking, social analytics and competitive intelligence.


Passionate about gaming, Adrien started his career building games for brands & agencies. He joined Meta since 2014 where he contributed to scale the gaming ad business in EMEA & APAC regions. Married, and father of 2 girls, Adrien still finds time for his other passion: fencing!


John Biviano

Regional Director SAPAC

Unity Technologies


Mark has over fifteen years of experience in running sales and marketing teams across industries such as publishing, media and adtech. Prior to starting The Lean Company, Mark helped to produce some of the world's largest live events for leading global corporations.