Whether we like it or not, consumer behaviour has changed forever, and the coast for marketers and advertisers isn’t clear just yet. But fear not, for in this webinar session we’ll be delving into the latest advertising trends in this brave new world, as well as strategies for brands keen to adopt new technologies and connect with today's consumers.
In this webinar, you'll…
The event will take the format of a panel discussion and case study, allowing for plenty of live Q&A from the audience.
This event has concluded. In case you missed it, the recording of the event is available at the bottom of the page.
In this panel, we’ll be discussing the biggest shake-ups in consumer behaviour since the beginning of the Covid-19 pandemic, and ask our experts to give their views on the strategies that brands and agencies have had to adopt to succeed in the “new normal”. What are the demands and habits of the stay-at-home consumer, and what are the common traits of those brands and agencies that have been bold enough to embrace the changes to the status quo?
How do you effectively reach out to a generation of consumers that have grown numb to every trick in the advertising book? In this segment, Varun Anchan from The Glitch (a VLMY&R Company) goes over innovative in-game advertising strategies for getting your brand in front of the right audiences, using a case study of VLMY&R's award-winning campaign involving US fast-food chain Wendy's, popular multiplayer game Fortnite, and the world's leading livestream gaming platform Twitch.
Director of APAC eCommerce
Dole Sunshine Company
Jessie (Nithinan) Boonyawattanapisut
Chief Executive Officer
Managing Director, APAC
Associate Vice President for Content Strategy & Business
The Glitch (a VMLY&R Company)
The Lean Company