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Diversify and Conquer: How to Market to the Stay-at-Home Consumer in APAC

21 Sep 2021
| Virtual / Singapore
1:00 PM GMT +8
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In a time where lockdowns and working from home continue to be the norm, just how do brands and marketers reach out to an increasingly demanding generation of consumers?

 

 

Whether we like it or not, consumer behaviour has changed forever, and the coast for marketers and advertisers isn’t clear just yet. But fear not, for in this webinar session we’ll be delving into the latest advertising trends in this brave new world, as well as strategies for brands keen to adopt new technologies and connect with today's consumers.

 

 

In this webinar, you'll…

 

 

The event will take the format of a panel discussion and case study, allowing for plenty of live Q&A from the audience. 

 

 

This event has concluded. In case you missed it, the recording of the event is available at the bottom of the page. 

 

AGENDA

1:00 PM
Mark Hudson
Managing Director (The Lean Company)

Opening remarks

1:05 PM
Jessie (Nithinan) Boonyawattanapisut
Chief Executive Officer (HotPlay)
Yvonne Lim
Director, APAC eCommerce (Dole Sunshine Company)
Cindy Deng
Managing Director, APAC (App Annie)

In this panel, we’ll be discussing the biggest shake-ups in consumer behaviour since the beginning of the Covid-19 pandemic, and ask our experts to give their views on the strategies that brands and agencies have had to adopt to succeed in the “new normal”. What are the demands and habits of the stay-at-home consumer, and what are the common traits of those brands and agencies that have been bold enough to embrace the changes to the status quo?

1:40 PM
Varun Anchan
Associate Vice President for Content Strategy & Business (The Glitch, a VMLY&R Company)

How do you effectively reach out to a generation of consumers that have grown numb to every trick in the advertising book? In this segment, Varun Anchan from The Glitch (a VLMY&R Company) goes over innovative in-game advertising strategies for getting your brand in front of the right audiences, using a case study of VLMY&R's award-winning campaign involving US fast-food chain Wendy's, popular multiplayer game Fortnite, and the world's leading livestream gaming platform Twitch.

1:55 PM
Mark Hudson
Managing Director (The Lean Company)

Closing remarks

SPEAKERS

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Yvonne has over 14 years of experience accelerating business growth for the retail and consumer industry. She began her eCommerce career helping startups and SMEs kickstart their online presence, and quickly went on to accelerate the online growth of global brands in international markets. As the Director of APAC eCommerce at Dole Sunshine Company, she currently works with teammates to amplify Dole Sunshine’s digital presence all across the Asia-Pacific.

Yvonne Lim

Director of APAC eCommerce

Dole Sunshine Company

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Jessie (Nithinan) is an experienced entrepreneur in the video game, digital media, and eCommerce industries. She was at the forefront of the gaming industry in the mid-2000s when she co-founded Axion Games (formerly known as Epic Games China), which is now one of the leading AAA video game studios in China. Currently, she is the founder and Chief Executive Officer of HotPlay, a cutting-edge game studio and in-game advertising platform.

Jessie (Nithinan) Boonyawattanapisut

Chief Executive Officer 

HotPlay 

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Cindy brings more than 18 years of sales and product experience in digital advertising, data management, data analytics, and enterprise technologies. She has advised, sold, and implemented programmatic buying, data management and advanced analytics solutions for major Fortune 1000 companies across the CPG/FMCG, auto, finance, travel, and technology industries. Prior to App Annie, Cindy was responsible for the overall P&L, strategies, and daily operations of Turn's business in Asia-Pacific. 

Cindy Deng

Managing Director, APAC

App Annie

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Varun describes himself as a digital thinker, doer, maker, and storyteller. He is passionate about building innovative platforms, products, and engaging experiences and trained in hybrid advertising, pure-play digital, social, strategy, UX, and product teams. At The Glitch, Varun helps to build brands into self-sustaining editorial ecosystems, with Netflix and Dell as some of his key clients. 

Varun Anchan

Associate Vice President for Content Strategy & Business

The Glitch (a VMLY&R Company)

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Mark Hudson

Managing Director

The Lean Company