Emerging solutions in Ecommerce & how to pick the right one for your brand

With an ever-changing online retail landscape, an ever-changing customer and seemingly endless supply of new and eye-popping channels available to retailers, high street chains, FMCGs, and direct-to-consumer brands, this webinar will look at strategies to identify the winners and cut out the flashes in-the pan, as well as blending these solutions with more traditional Ecommerce channels. We talk to brands, retailers, legacy (!) Ecommerce players and some of the new kids on the block, with a view to helping online retailers understand how to get the right Ecommerce mix and what to look for when identifying and implementing new digital channels.

Our speakers will dive into:

New and emerging channels in Ecommerce with a focus on FMCG, supermarkets, high-street retail and direct-to-consumer brands, including:

social commerce
influencer marketing
gaming/gamified selling
customer loyalty programmes
AR/VR
ECommerce in the metaverse

Changing customer habits and how to sustain customer loyalty in the post-Covid era
How not to maintain a balance strategy, not to overstretch or become seduced by the next new fad
Thoughts on the cost-of-living crisis and how to maintain customer relationships in these times

Don’t miss this chance to hear from the experts with strategies and tips for those looking to stay ahead of the curve at a time where every penny or cent of your marketing or Ecommerce budget counts!

AGENDA

12:00 PM

René Walker

Head of Ecommerce Central Europe - Johnson & Johnson Consumer Health

Pimsai Chichareon

CCO -HotPlay

Paul Rogers

Founder - Vervaunt

Panel discussion with brands/legacy Ecommerce players and some of the new kids on the block, with a view to helping brands understand how to get the right Ecommerce mix and what to look for when identifying and implementing new digital channels and deploying new technologies.

12:45 PM

Mark Lister

CCO OnBuy.com

Fireside chat with OnBuy.com , the UK's third largest general online marketplace, about their remarkable growth story, how they helped brands survive through the pandemic, how they are doing things differently to other marketplaces and their potential to become the UK's next tech unicorn!

1:00 PM

Closing Remarks

SPEAKERS

René leads a highly-skilled, passionate and creative team of specialists, defining and executing eCommerce strategies together with Johnson & Johnson's powerful Brands and alongside their Media team.

René lives for the chance to develop best-in-class shopping experiences for J&J's consumers and creating and managing sustainable business partnerships with brick&mortar, .com, retail, platforms and marketplaces.

René Walker - Head of Ecommerce Central Europe - Johnson & Johnson Consumer Health

Paul Rogers is a hands-on eCommerce strategist, solutions consultant and founder of London-based eCommerce agency, Vervaunt. Vervaunt is a forward-thinking paid media agency and eCommerce consultancy, collaborating with ambitious brands to help grow and scale their online businesses. The agency has worked with premium lifestyle brands including Lush, Sunspel, PANGAIA, MUJI, Antler, Osprey, Stussy, Joseph Joseph and The Frankie Shop.

Paul Rogers - Founder - Vervaunt

Pimsai has more than eighteen years of experience in business development and entrepreneurship in multiple industries including adtech, financial services, real estate and telecommunications. She currently serves as Chief Commercial Officer at leading in-game advertising platform and game studio HotPlay (NASDAQ: NXTP).

Pimsai Chichareon - CCO - HotPlay

Mark Lister is the CCO of OnBuy.com, the UK’s third largest general online marketplace. With over 20 years' experience, Mark is responsible for defining and delivering the marketplace’s global commercial strategy, identifying opportunities to drive the brand forward and delivering on the promise of a fair, transparent marketplace for customers and sellers.

Mark Lister - CCO - OnBuy.com

Gabby works on the marketing team at TLC, creating content across a number of different subject areas.

She is the author of travel blog gabrielandrea.com and loves to write about things that she is passionate about. She lives an active lifestyle and loves to play basketball.

She is currently taking up her Masters in Management at the Singapore Management University. Her main goal is to immerse herself in the digital marketing landscape and develop her own marketing techniques.