We’re delighted to have successfully delivered our fifth webinar, Emerging Solutions in Ecommerce, for which we thank all of you and our brilliant speakers!!
In this 1 hour webinar, our speakers from OnBuy.com, Johnson & Johnson, and HotPlay delve into the trends that are shaping online retail scenes in European and Asian markets, as well as recommending the strategies that brands and retailers can deploy to stay ahead in the constantly shifting Ecommerce landscape.
Here are our three takeaways from our awesome speakers:
Firstly, omni-channel experience is always important. As René Walker from Johnson and Johnson put it, "everywhere customers are, we are." However, omni-channel is no longer just about the consistency of our message to customers across multiple channels; it is also about providing engaging customer experiences. Pimsai - CCO of HotPlay emphasised that using games in Ecommerce can engage and entertain the audiences. With her, gamification should be used to optimise the Omni-channel experience so that Ecommerce platforms can capture their audiences' attention.
(From top left: René Walker (Johnson&Johnson), Gabriela Mackay (Webinar Moderator), Pimsai Chichareon (HotPlay))
Secondly, customer behavior has changed dramatically since the pandemic. Our speakers discovered that consumers are becoming increasingly conscious of what they see and buy. Transparent information is now a key indicator for attracting customers. There are numerous questions that businesses must answer for their customers, such as: is it made locally, is it sustainable, what ingredients are we discussing, is the packaging made of plastic, paper, or whatever, and so on. Younger customers in Asia want to be more engaged and present in their purchasing decisions. While the older generation is not only concerned with the price, they also want their brand loyalty to be rewarded in the form of cashback or vouchers.
Mark Lister, CCO of OnBuy.com, on the other hand, noticed a spike in demand during and after the pandemic. Due to the social distancing, customers were forced to be at home. They quickly became bored, cooped up inside and looked for a new source of entertainment in addition to phones and television. Lister noticed that these took the form of pets, home improvement, barbecues, kitchenware, rattan furniture, and so on. People have become more aware of the value of a comfortable home and this trend appears to be continuing even after the pandemic.
Thinking about the future of Ecommerce and the metaverse, Pimsai from HotPlay advised that brands can have digital versions of their products, allowing them to evolve with the consumer. On the other hand, René believed that before rushing into ecommerce or the Metaverse, companies should start with data accuracy, content, and product channel fit first. And it’s better to test on a small scale to see the effectiveness. “Slow And Steady Wins The Race.”
Have you missed the webinar? You can catch up by watching the full recording of the event, which is now available on demand here: