Engaging the stay-at-home consumer remains one of the biggest challenges facing brands and marketers of today. Besides out-of-the-box ad campaigns, tapping on marketing opportunities in increasingly hard-to-ignore areas such as eCommerce, in-game advertising and the metaverse might prove to be the answer. Here’s what the speakers at our recent webinar had to say.
What’s it like to start a business in the middle of an ongoing pandemic? We speak to Mark Hudson, founder of The Lean Company, to find out about how the cheery Londoner wound up in Singapore, the inspiration for the company name, and his plans for the uncertain future.
We recap six lessons from our latest LEANLIVE webinar, where our speakers from Mindshare and HotPlay discuss the latest trends in digital advertising and the role of in-game ads in a world where meaningful messages have become more important than ever.
We sit down with Jessie (Nithinan) Booyawattanapisut, the woman behind one of Asia's fastest-growing adtech companies and guest speaker at our LEANLIVE webinar on in-game advertising, to discuss what makes a good ad tick and how in-game advertising is set to be the future of digital advertising.