What’s it like to start a business in the middle of an ongoing pandemic? We speak to Mark Hudson, founder of The Lean Company, to find out about how the cheery Londoner wound up in Singapore, the inspiration for the company name, and his plans for the uncertain future.
We recap six lessons from our latest LEANLIVE webinar, where our speakers from Mindshare and HotPlay discuss the latest trends in digital advertising and the role of in-game ads in a world where meaningful messages have become more important than ever.
We sit down with Jessie (Nithinan) Booyawattanapisut, the woman behind one of Asia's fastest-growing adtech companies and guest speaker at our LEANLIVE webinar on in-game advertising, to discuss what makes a good ad tick and how in-game advertising is set to be the future of digital advertising.
James Campbell, General Manager of leading marketing agency Mindshare and guest speaker at our LEANLIVE webinar on in-game advertising, shares his thoughts on how COVID-19 has reshaped consumer behaviour and brand building as we know it—and more importantly, how marketers can emerge stronger from the pandemic.