Engaging the stay-at-home consumer remains one of the biggest challenges facing brands and marketers of today. Besides out-of-the-box ad campaigns, tapping on marketing opportunities in increasingly hard-to-ignore areas such as eCommerce, in-game advertising and the metaverse might prove to be the answer. Here’s what the speakers at our recent webinar had to say.
We recap six lessons from our latest LEANLIVE webinar, where our speakers from Mindshare and HotPlay discuss the latest trends in digital advertising and the role of in-game ads in a world where meaningful messages have become more important than ever.